21/05/2025

Vicon Launches “Active Crown” to Deliver Fast, High Quality and Precise Camera Tracking for Virtual Production Professionals

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Vicon Launches “Active Crown” to Deliver Fast, High Quality and Precise Camera Tracking for Virtual Production Professionals

OXFORD UK – 21 May 2025 – Motion capture leader, Vicon, announced today the launch of Active Crown, a purpose-built solution for virtual production camera tracking. Vicon Active Crown transforms unreliable tracking into robust, dependable motion data. Its innovative design minimizes interference and provides virtual production professionals with flexible, reliable tracking for cameras positioned anywhere on In-Camera Visual Effects (ICVFX) stages. 

“Active Crown is an important and timely addition to our product portfolio, as virtual production is seeing major growth and revolutionizing the entertainment industry,” said David ‘Ed’ Edwards, VFX Product Manager of Vicon. “This product underscores our commitment to providing technologies that enhance the virtual production workflow. In a market where precision and reliability are so critical, Active Crown helps creators push the boundaries of visual storytelling in a way we’ve not seen before.”

Active Crown’s design focuses on occlusion, a common pain point across virtual production stages. It can also support multiple camera tracking, offering the flexibility to capture various cameras across the same studio set, including even the most challenging stage environments.

“Virtual production teams experience a unique set of challenges due to the complexity of the various technologies we combine to create immersive virtual sets,” said Tim Doubleday, Head of On-Set Virtual Production at Dimension. “Camera tracking is a critical problem to manage, allowing for accurate presentation of the scene in real-time whilst minimizing occlusion and interference within busy stages. With Active Crown, we saw a huge improvement in rotational noise right off the bat, and the setup workflow felt very nice, especially the magnetic detachable stalks. You could tell it had been through Vicon’s thoughtful product development.”

The addition of Active Crown further solidifies Vicon’s position as a leader in providing comprehensive and versatile motion capture solutions for the most demanding applications. It builds upon an already significant year of product innovation for Vicon. In March, the company launched its markerless motion capture solution, empowering creative and previsualization teams to bring ideas to life with greater speed and ease. 

To learn more visit www.vicon.com/activecrown

About Vicon

Established in 1984, Vicon is an award-winning, leading provider of tailored motion capture systems for the life sciences, media and entertainment, location-based virtual reality, and engineering industries. Vicon’s pioneering motion capture technologies push the traditional definition of the term and enable the capture and analysis of all kinds of motion, whatever the modality: optical, inertial or markerless.

Vicon has worked with a large range of global clients in the entertainment industry, including Dreamworks, Byte Dance, Electronic Arts (EA), EPIC Games, Industrial Light and Magic (ILM), Lux Machina, Pearl Abyss, Sony, Square Enix, Ubisoft, Warner Bros and many more.

Vicon is a subsidiary of Oxford Metrics (LSE:OMG), the smart sensing and software company servicing life science, entertainment, engineering and smart manufacturing markets.