Falcon’s Creative Group selects Vicon

Falcon’s Creative Group selects Vicon’s leading motion capture solutions to help push the boundaries of experiential entertainment 

New collaboration to support innovation in themed attractions and experiences within Falcon’s new experience laboratory – Falcon’s X-Lab

14 September 2021 Vicon, a world leader in motion capture, today announces a new collaboration with Falcon’s Creative Group, an industry leading experience design company for global entertainment destinations, which will leverage motion capture technology in innovative ways for various new applications within immersive and interactive experiences.

Falcon’s X-Lab – which stands for the Experience Laboratory — is a research and development complex where the company’s team of themed experience designers, engineers, game developers and VFX artists invent proprietary, and leverage a combination of existing and emerging interactive technologies. Experiential products that have been developed in Falcon’s X-Lab cover the full spectrum and capabilities of extended reality (XR) and special computing technologies, including augmented reality (AR), virtual reality (VR), and mixed reality (MR) systems.

Falcon’s will leverage and adapt Vicon’s motion tracking technology to aid in both traditional and non-traditional filmmaking, such as real-time animation and virtual production, as well as to develop and deploy immersive and gamified experiences for theme parks, rides, attractions, and other guest experiences for entertainment venues around the world.

The collaboration will see Falcon’s Creative Group combining Vicon’s industry-leading VFX software  Shōgun as well as their high-performance Vero optical motion tracking cameras within its Falcon’s X-Lab and beyond.

Saham Ali, director of technology, Falcon’s Creative Group, said: “Vicon’s motion capture technology offers us new avenues to explore unconventional activations and produce innovative experiences that completely immerse guests across a multitude of mediums like never before.  Vicon’s proven track record of providing quality products and amazing support, combined with its dynamic toolset that effortlessly interfaces with a wide variety of third-party systems, enables us to explore new applications for the technology and continue pushing the boundaries of experiential content. Having the best tools means we can do what we do best, which is to create new and exciting experiences that will engage and resonate with guests for years to come.”

Jeffrey Ovadya, sales, marketing and support director, Vicon, commented:Falcon’s X-Lab represents a culmination of many of the technological and creative innovations that Falcon’s has pioneered worldwide, and we’re excited to be a part of helping the company to continue driving this momentum in innovation and to push the boundaries in creating the most immersive and engaging experiences for guests around the world.”


Vicon press contacts:

UK & ROW: Wildfire | [email protected] | +44 (0)208 408 8000

Americas: Walker Sands | [email protected] | +1-312-267-2939


About Vicon

Established in 1984, Vicon is an award-winning, leading provider of tailored motion capture systems for the life sciences, media and entertainment, location-based virtual reality and engineering industries.

Through Vicon’s premium motion capture technology, the company is able to analyse and enhance the potential for human motion for the benefit of all.

Vicon is a subsidiary of Oxford Metrics (LSE:OMG), the international software company servicing government, life sciences, entertainment and engineering markets and Yotta, a provider of software and services for infrastructure asset management.

In 2017, Vicon acquired New Zealand based wearables company, IMeasureU to accelerate its Inertial Measurement Unit (IMU) product offering to enable researchers, coaches and elite athletes to benefit from data-driven performance insights.

Vicon is currently working with a large range of global clients, including The University of Southampton, Stanford Hall, Loughborough University, UC Berkeley, TU Dortmund, Framestore, The Imaginarium, Sony, Dreamworks, EA and many more.

About Falcon’s Creative Group

Headquartered in Orlando, Florida, Falcon’s produces powerful, themed guest experiences around the world. The company is comprised of three core divisions: Falcon’s Treehouse, Falcon’s Digital Media, and Falcon’s Licensing. Each is fuelled by a pioneering team of skilled creative professionals that form an unbeatable combination. Visit: www.falconscreativegroup.com.



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