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4 August 2020 – Vicon, the world leader in motion capture, has signed a contract with Electric Playbox, targeting the fast-growing Location-based Entertainment market.
Electric Playbox offers a new type of immersive entertainment for groups. Teams of up to six players work together to play their way through 60-minute adventures in interactive digital rooms – called Playboxes. Playboxes feature projectors, touch screens, surround sound and motion tracking technologies to deliver a hyper-immersive and interactive team experience.
Electric Playbox opened its successful London location in 2019, which recently re-opened following COVID-19 lockdowns, and is now due to open a new facility in Manchester’s Arndale Centre on 3 August 2020. There will be up to 10 Playboxes running simultaneously at the new location, with Vicon technology used to track players who are only required to wear a lightweight Electric Playbox visor to play. Players can take part in compelling interactive adventures such as Alien Aptitude Test: London 1984, Rescue the Royals and Ticket to Mars. Electric Playbox intends to roll-out in multiple locations across the UK.
Jan Breens, Chief Technology Officer, Electric Playbox commented:
“Running our Playboxes simultaneously with a constant throughput of players, means that we require a reliable solution with high uptime that can quickly turnaround players. The exceptional quality of Vicon’s tracking, with its unique capabilities such as self-calibration and self-healing and its general ease of use, means we can achieve this and much more. We have ambitious plans, and while the technology is important to us, so is a vendor that can be our partner as we start on our expansion journey.”
Imogen Moorhouse, CEO of Vicon, commented:
“We are delighted that Electric Playbox has decided to use Vicon’s technology to help create their compelling, interactive and immersive experiences, bringing friends, families and work colleagues together through shared play. They were looking for a solution that works first time, every time – that’s exactly what Vicon provides. We look forward to working with Electric Playbox to help achieve its ambitious growth plans, including new immersive adventures and plans to open in multiple locations.”
Vicon Press contacts:
UK & ROW: Wildfire | [email protected] | +44 (0)208 408 8000
Americas: Walker Sands | [email protected] | +1-312-267-2939
Established in 1984, Vicon is an award-winning, leading provider of tailored motion capture systems for the life sciences, media and entertainment, location-based virtual reality, and engineering industries.
Through Vicon’s premium motion capture technology, the company is able to analyze and enhance the potential for human motion for the benefit of all.
Vicon is a subsidiary of Oxford Metrics (LSE:OMG), the international software company servicing government, life sciences, entertainment and engineering markets, and Yotta, a provider of software and services for infrastructure asset management.
In 2017, Vicon acquired New Zealand based wearables company, IMeasureU to accelerate its Inertial Measurement Unit (IMU) product offering to enable researchers, coaches, and elite athletes to benefit from data-driven performance insights.
Vicon is currently working with a large range of global clients, including The University of Southampton, Stanford Hall, Loughborough University, UC Berkeley, TU Dortmund, Framestore, The Imaginarium, Sony, Dreamworks, EA and many more.
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